{"title":"AshCo. THE MAMA LABEL","description":"\u003csection id=\"comp-mox1n02w\" class=\"Le88gL comp-mox1n02w wixui-section\" tabindex=\"-1\"\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv id=\"comp-mox1n04g7\" class=\"N8MGzv _v6ohL PO9MfV comp-mox1n04g7 wixui-rich-text\"\u003e\n\u003ch2 class=\"font_0 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eWho We Are\u003c\/span\u003e\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"comp-mox1n04j\" class=\"N8MGzv _v6ohL PO9MfV comp-mox1n04j wixui-rich-text\"\u003e\n\u003cp class=\"font_7 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eThe MAMA Label is a community-first brand created for moms, by a mom.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_7 wixui-rich-text__text\"\u003e \u003c\/p\u003e\n\u003cp class=\"font_7 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eIt started in 2018, during the beautiful chaos of motherhood—when getting dressed felt like one more thing on an already full plate. As a busy mom (of two boys, with one on the way at the time), I wanted pieces that felt put together without trying too hard. Comfortable, but still me.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_7 wixui-rich-text__text\"\u003e \u003c\/p\u003e\n\u003cp class=\"font_7 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eSo I built what I couldn’t find.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_7 wixui-rich-text__text\"\u003e \u003c\/p\u003e\n\u003cp class=\"font_7 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eA brand with a point of view, a sense of humor, and pieces that make moms feel like themselves again—on school runs, coffee runs, and everything in between.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_7 wixui-rich-text__text\"\u003e \u003c\/p\u003e\n\u003cp class=\"font_7 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eBecause moms deserve more than just “good enough.”\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection id=\"comp-mox1mbig\" class=\"Le88gL comp-mox1mbig wixui-section\" tabindex=\"-1\"\u003e\n\u003cdiv id=\"bgLayers_comp-mox1mbig\" class=\"QG9w8P\"\u003e\n\u003cdiv class=\"LNYVZi ayCf9D\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cdiv id=\"bgMedia_comp-mox1mbig\" class=\"ROWgFb\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv id=\"comp-mox1mbl1\" class=\"N8MGzv _v6ohL PO9MfV comp-mox1mbl1 wixui-rich-text\"\u003e\n\u003ch3 class=\"font_2 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eOur Style\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"comp-mox1mbl91\" class=\"N8MGzv _v6ohL PO9MfV comp-mox1mbl91 wixui-rich-text\"\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eWe design the pieces you reach for without thinking twice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e \u003c\/p\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003e• Cozy Mama sweaters and hoodies that feel like a hug\u003cbr class=\"wixui-rich-text__text\"\u003e• Shackets and layers that make getting dressed feel easy\u003cbr class=\"wixui-rich-text__text\"\u003e• Socks, accessories, and everyday staples that just work\u003cbr class=\"wixui-rich-text__text\"\u003e• Effortless outfits for real life—not curated moments\u003cbr class=\"wixui-rich-text__text\"\u003e• Pieces that move with you through every version of your day\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e \u003c\/p\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eIf it’s comfortable, confidence-boosting, and makes you feel like you again—it’s probably ours.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"comp-mox1mbla5\" class=\"N8MGzv _v6ohL PO9MfV comp-mox1mbla5 wixui-rich-text\"\u003e\n\u003ch3 class=\"font_2 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eOur Philosophy\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"comp-mox1mblb3\" class=\"N8MGzv _v6ohL PO9MfV comp-mox1mblb3 wixui-rich-text\"\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eWe believe in:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003e\u003cbr class=\"wixui-rich-text__text\"\u003eComfort with confidence. You shouldn’t have to choose.\u003cbr\u003e\u003cbr class=\"wixui-rich-text__text\"\u003eReal life. Outfits that survive spills, school drop-offs, and long days.\u003cbr\u003e\u003cbr class=\"wixui-rich-text__text\"\u003eEase. Because decision fatigue is real.\u003cbr class=\"wixui-rich-text__text\"\u003eCommunity. Motherhood isn’t meant to be done alone.\u003cbr class=\"wixui-rich-text__text\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eThis isn’t about dressing up.\u003cbr class=\"wixui-rich-text__text\"\u003eIt’s about feeling like yourself again.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"comp-mox1mblc\" class=\"N8MGzv _v6ohL PO9MfV comp-mox1mblc wixui-rich-text\"\u003e\n\u003ch3 class=\"font_2 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eOur Story\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"comp-mox1mblc6\" class=\"N8MGzv _v6ohL PO9MfV comp-mox1mblc6 wixui-rich-text\"\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eThe MAMA Label grew into something bigger than clothing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003e\u003cbr class=\"wixui-rich-text__text\"\u003eIt became a space. A mindset. A community.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003e\u003cbr class=\"wixui-rich-text__text\"\u003eThat’s how The Cool Moms Club was born—because every mom is cool (even if our kids strongly disagree). Whether you’re navigating newborn life, chasing toddlers, or just trying to drink your coffee while it’s still warm, you belong here.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003e\u003cbr class=\"wixui-rich-text__text\"\u003eNo pressure. No perfection. Just real life, shared.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"comp-mox1mbld2\" class=\"N8MGzv _v6ohL PO9MfV comp-mox1mbld2 wixui-rich-text\"\u003e\n\u003ch3 class=\"font_2 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eOur Promise\u003c\/span\u003e\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"comp-mox1mbld8\" class=\"N8MGzv _v6ohL PO9MfV comp-mox1mbld8 wixui-rich-text\"\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eWhat you can expect:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003e\u003cbr class=\"wixui-rich-text__text\"\u003e• Pieces you’ll live in, not just wear once\u003cbr class=\"wixui-rich-text__text\"\u003e• Comfort that doesn’t sacrifice style\u003cbr class=\"wixui-rich-text__text\"\u003e• Staples that simplify your day\u003cbr class=\"wixui-rich-text__text\"\u003e• A brand that actually gets it\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003e\u003cbr class=\"wixui-rich-text__text\"\u003eWe’re here for the messy, the chaotic, the beautiful middle of it all.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_8 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003e\u003cbr class=\"wixui-rich-text__text\"\u003eBecause when moms feel good, everything else flows better.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"comp-mox1mble5\" class=\"N8MGzv _v6ohL PO9MfV comp-mox1mble5 wixui-rich-text\"\u003e\n\u003cp class=\"font_7 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eWelcome to The MAMA Community. Now go reheat that coffee ☕ (again).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_7 wixui-rich-text__text\"\u003e \u003c\/p\u003e\n\u003cp class=\"font_7 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003exo\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"font_7 wixui-rich-text__text\"\u003e\u003cspan class=\"wixui-rich-text__text\"\u003eAsh\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0014\/5696\/3647\/collections\/Screenshot_2026-08-18_at_10.12.26_PM.png?v=1787112900","url":"https:\/\/minicitizen.ca\/collections\/ashco-the-mama-label.oembed","provider":"Mini Citizen","version":"1.0","type":"link"}